Logo: the face of branding

For the past 5 years, Diego has been giving workshops and talks about logos and branding in Latin America, Europe and China. Students from La Paz, Havana, Valencia and Beijing (among other cities) were eager to learn about the stories behind the logos, the way the designers came up with their concepts and their methods of executions. “Thus, the idea for this book was born, one that could answer my students’ questions. I interviewed more than 40 designers from all over the world. Not only logo designers, but also accomplished graphic designers, typographic designers, letterers and artists all who have their hand in logos and branding. After 3 years of work and research, this book is out and I hope you get to enjoy it.”