Luxury Collection Resorts
40N47 Design developed the complete branding and wayfinding systems for Hotel Libertador's luxury properties: Tambo del Inka (Urubamba), Hotel Paracas (Paracas), and Palacio del Inka (Cusco). Working with expert resources from Peru, we created more than 30 typologies of environmental graphics using indigenous materials from Paracas and the Sacred Valley, establishing a distinctive visual identity for these 5-star Luxury Collection Resorts.
Tarot del Tango
We were invited to design and curate this collectible deck that fuses two iconic Argentine traditions. The challenge was bringing together the mystical world of Tarot with the passion of Tango. Twenty-two contemporary Argentine artists created never-before-seen interpretations of the Major Arcana, while the Minor Arcana was transformed into Bandoneones, Facones, Champagne glasses, and Farolas.
Authored Works
Since 2014, Diego has taught workshops on logos and branding across Latin America, Europe, and Asia. Students' questions about the stories behind iconic logos led to "Logo: the face of branding" - a three-year research project featuring interviews with over 40 international designers including Paula Scher, Taku Satoh and Pepe Gimeno. This work deepened into "Branding That Works", which systematizes Diego's 35+ years of design experience into the 10 Strategic Principles of the Visual Ecosystem, a new methodology he has incorporated into workshops at institutions like Universidad Politécnica de Valencia.
